When you want to communicate something about your brand or sell your stuff, email marketing is one of the most cost-effective ways to do so. In fact, a 2015 study by the DMA found that for every $1 spent, email has an average $38 return on investment (ROI). When shoppers are ready to buy something, they often look for emails from their favorite stores. Still, people receive more and more email all the time and it can be challenging to stand out in full inboxes. That’s why Mailchimp gives you the tools you need to shine (plus, we’ve got a lot of tried and true tips on sending outstanding emails)